Would you wear cheetah-inspired leisurewear? Bad Bunny and Cheetos think you might - The Dallas Morning News

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Some music fans are about to see their closets get a little bit spicier.

On Thursday, Cheetos announced a new campaign in its Deja tu Huella partnership with Puerto Rican singer and rapper Bad Bunny. The campaign, which translates to “leave your mark” in English, will include a limited-edition streetwear collection and a contest for fans on TikTok.

The Deja tu Huella campaign, first introduced in 2020, aims to celebrate Hispanic culture with a nod to the dust the beloved snack leaves behind on the fingers of its consumers.

“It’s undeniable that Hispanic culture has shaped American pop culture. And it’s that culture that has inspired much of Cheetos initiatives in food, fashion, and entertainment,” said Marissa Solis, Frito-Lay North America’s senior vice president of marketing, said in a 2020 statement originally announcing the campaign.

The Cheetos x Bad Bunny streetwear collection will launch in collaboration with Adidas on Aug. 6 on the NTWRK app, a platform that hosts limited-edition streetwear shopping events via live-streamed videos. It features a matching track jacket and sweatpants with Chester Cheetah’s famous spots and a soccer jersey-inspired top in orange and brown colorways.

Bad Bunny appears in promotional photos for the launch of his Cheetos x Bad Bunny collaboration with Adidas.(Frito-Lay North America / Cheetos)

Prior to the launch, fans can enter for a chance to shop the collection early by logging on to a site that will give the first 100 fans who show off their Cheeto dust-adorned fingers a chance to access the collection before its official launch.

The partnership is not the first venture into clothing for Cheetos, one of the brands in the $18-billion-a-year portfolio of Plano-based Frito-Lay North America. In 2019, Cheetos launched a line of merch with fast-fashion retailer Forever 21, which included Cheetos-branded crop tops and slide sandals.

Bad Bunny is no stranger to clothing collaborations either — his 2020 partnership with Crocs, which featured a glow-in-the-dark version of the shoe adorned with logo charms, sold out in 16 minutes. The shoes, which originally retailed for $64.99, are now worth much more on the resale market due to the limited number released — the most recent pair sold on resale site StockX brought in $255.

Cheetos is partnering with Puerto Rican rapper and singer Bad Bunny on a athletic leisurewear line that drops Aug. 6.(Frito-Lay North America / Frito-Lay North America)

As part of the campaign, the brand also wants fan submissions for the Deja tu Huella Estudiante Fund, which will award 10 students in the U.S. and Puerto Rico $50,000 each. Fans can enter the contest by uploading videos to TikTok showcasing how they’ve positively impacted their communities. To fund the prizes, Cheetos will continue its partnership with the singer’s Good Bunny Foundation, a nonprofit that supports art and sports programs for Puerto Rican children.

Frito-Lay found the Cheetos brand at the center of controversy earlier this year, when The Los Angeles Times published an investigation into the origin of the brand’s popular Flamin’ Hot flavor.

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Would you wear cheetah-inspired leisurewear? Bad Bunny and Cheetos think you might - The Dallas Morning News
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