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Walmart Inc. of Bentonville will acquire the virtual fitting company Zeekit, an Israeli startup.
Terms were not announced or when Zeekit will be available on Walmart.com. To use Zeekit, customers upload a picture of themselves or use a representative model to virtually try on clothes.
"Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actually look on you," said Denise Incandela, Walmart's executive vice president of apparel and private brands, in a blog post. "Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base."
Incandela said Zeekit had worked with many major brands and will be able work with Walmart's portfolio of national brand offerings.
"Given its scalability, we believe Zeekit's technology can also be used to create other fashion experiences, including the ability to build the world's largest virtual closet and mix and match clothing seamlessly," Incandela said. "These exciting technologies add a social element to the digital experience, allowing our customers to bring their unique personalities and preferences to shopping."
Zeekit was founded by three women: Yael Vizel, Alon Kristal and Nir Appleboim. Incandela said the company's founding executives will join Walmart.
"We're confident that with the team's expertise in bringing real-time image technologies, computer vision and artificial intelligence to the world of fashion, we’ll identify even more ways to innovate for our customers in our continued effort to be the first-choice destination for fashion," Incandela wrote.
It's the second acquisition the retailer has announced this month. Last week, it said it would buy telehealth company MeMD.
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May 14, 2021 at 01:09AM
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Walmart to Acquire Israeli Startup Zeekit - Arkansas Business Online
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