Every election, after all the advertisements and debates are over, it all comes down to one thing: the ballot. It might be a piece of paper or flashing pixels on a screen. One way or another, the ballot is where the rubber hits the road in a functioning democracy, serving as the critical way voters choose their representatives in government.
Throughout American history, ballot design and election administration have been contested ground. As we saw with the notorious butterfly ballots and “hanging chads” in the 2000 presidential election, ballot design can have an outsized impact on election outcomes. And yet, poorly designed ballots continue to disenfranchise tens and sometimes hundreds of thousands of voters every year.
Confusing ballot layouts and instructions harm all voters, but low-income voters, new voters, and elderly voters most of all. All too often, the loss of votes and rates of errors caused by poor design exceed candidates’ margins of victory, casting doubt on whether election outcomes always reflect voters’ intentions. What do these ballot defects look like? How can election officials remedy them? And why is this issue especially urgent right now?
Please join us for a virtual panel discussion addressing these questions. Brennan Center election experts will discuss sound ballot design principles and how better processes for creating and testing ballots can prevent lost or erroneous votes. They will be joined by Alicia Yin Cheng, graphic designer and author of This Is What Democracy Looked Like: A Visual History of the Printed Ballot. Cheng’s book is the first illustrated history of printed ballot design, and it illuminates the paramount but often flawed process at the heart of our democracy.
This event is produced in partnership with New York University's John Brademas Center.
SPEAKERS:
- Larry Norden, Director, Election Reform, Democracy Program, Brennan Center for Justice
- Victoria Bassetti, Fellow, Brennan Center for Justice
- Alicia Yin Cheng, Graphic Designer and Author, This Is What Democracy Looked Like: A Visual History of the Printed Ballot
- Moderator: Ilya Marritz, WNYC Senior Reporter; Co-Host of Trump, Inc.
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August 04, 2020 at 07:00AM
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Bad Ballots and Lost Votes: The Path to Better Ballot Design - brennancenter.org
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